Frequently Asked Questions about Schematic Markup and its effect on SEO
Q: What is schematic markup?
A: Schematic markup is one of the products of the continual evolution of the Web. Schemas are specialized HTML tags that are unified under the “Schema.org” organization and its unified format is supported by all the major search engines (namely Google, Bing & Yahoo). It helps to enhance a page’s listing in the result pages so that users can more easily find what they are looking for. It also allows for easy markup of useful tidbits of information such as product ratings and recipe times & calorie counts.
Q: What does a page with schematic markup look like in the search engine result pages (SERPs)?
A: Here is an example of how a search for a fried chicken recipe (one of my guilty pleasures – try it coated with corn flakes or honey flavored cereal) would look in Bing – note the integrated reviews, ingredient list & cooking directions:
Here is an another example of how a search for a LG Washer / Dryer combo would look like in Google: notice the ratings, price, number of reviews and stock status integrated right into the results – if you run an e-commerce site, this would be one of the biggest priorities to implement:
Q: Why should I implement schematic markup?
A: First, this allows your site to offer a better user experience to all of your visitors. Secondly, implementing schematic markup will allow your site to stand out among your competitors which will indirectly raise traffic and awareness. Lastly, Google has had a history of implementing better user experiences as a ranking algorithm sooner than later.
Q: This sounds great! How can I implement schematic markup on my web page?
A: Comprehensive guide coming soon.