When a PPC campaign is started or if you have just begun the optimization process, you may experience an exponential amount of growth and improvement in the first few months. Life is good and the percentages of growth month over month makes life a … [Read more...]
Google Webmaster Tools – Unnatural Inbound Link Message
July 26, 2012 By Leave a Comment
Starting on July 19th, 2012, Google decided to throw an additional wrench in the Post-Penguin SEO game - they mass sent messages very similar to the one below: Dear site owner or webmaster of [site name], We've detected that some of your site's … [Read more...]
Search Engine Optimization and Schema.org Schematic Markup
June 19, 2012 By 1 Comment
Frequently Asked Questions about Schematic Markup and its effect on SEO Q: What is schematic markup? A: Schematic markup is one of the products of the continual evolution of the Web. Schemas are specialized HTML tags that are unified under … [Read more...]
How you can Apply Rework to how YOU Work
June 18, 2012 By Leave a Comment
I just finished reading Rework by the great folks over at 37Signals and it really struck me at my core. Most of the book revolves around the "new" way of doing business, and it really validated everything I felt since I started my career. To have it … [Read more...]
WordPress – Best SEO Plugins for Optimizing Your WP Site in 2012
June 8, 2012 By 1 Comment
The Wordpress Content Management System (CMS) has evolved from its humble beginnings as a b2 blog platform offshoot into one of the Internet's true darlings, universally beloved as oh hai kitten photos and narwhals. Although its true strength still … [Read more...]
New Google Adwords Mobile App Extension
May 27, 2012 By Leave a Comment
Google AdWords continues to innovate their AdWords platform for mobile. Why would they not? This keeps them light years ahead of other advertising platforms (I'm looking at you, MSN) and mobile is the new frontier that needs to be tapped if Google … [Read more...]
The Apple Manifesto
April 14, 2012 By Leave a Comment
Mike Markkula was one of the three founding members of Apple, Inc. and helped to shape some of the founding principles of the company. He helped to mentor and advise Steve Jobs when he was running Apple out of his garage. In Job's official … [Read more...]
Free Tools from Google to Help Your PPC Campaign
March 25, 2012 By Leave a Comment
Free Tools from Google to Help Your PPC Campaign The world is currently undergoing a global recession of epic proportions, and one of the tell-tale signs of belt tightening is the reduction of marketing budgets. Everything from employees to … [Read more...]
PPC Should Be a Part of Every Marketing Department’s Budget
March 25, 2012 By Leave a Comment
Companies big and small are taking a closer look at their budget for "expendable" costs and marketing is often the first department to suffer drastic cuts. However, Pay Per Click (PPC) marketing should not be on the chopping block! Top … [Read more...]
Disruptive Technology in Interactive Marketing
March 25, 2012 By Leave a Comment
Disruptive Technology - What is it? What is disruptive technology? It may sound like something out of an alien movie in which Martians fire a ray of energy at the Earth in order to disable our defense systems. Its true meaning, however, lies in … [Read more...]