Edwin Choi – Co-Founder 
Edwin Choi started AssembleLink in 2011 as a simple SEO service, but after a few drinks of Mad Men inspired Old Fashioned cocktails decided to turn it into a full service Internet Marketing powerhouse. He has always admired the passion of small business owners and felt like they deserved an option that was in between a massively expensive agency and having to do all the marketing themselves.
After graduating from the University of California, Irvine with degrees in Management (marketing focused) and International Studies, Edwin entered the corporate world of IT code management at Mercury Insurance. He quickly decided that he hated everything possible about that job, he spent several years in the online marketing industry in an agency and learned the trade of SEO and PPC across a multitude of different verticals. He is currently a Marketing Director at a e-commerce company and oversees about $10 million in annual revenue. Strong focuses include PPC management in both e-commerce and lead generation, local SEO and data driven conversion optimization.
In his free time, Edwin keeps hip hop alive.
Chris Lin - Co-Founder 
Chris Lin is a coding guru, a marketing maven and makes ridiculous macaroons.
As a graduate from the University of California, Los Angeles (degree in Geography), Chris was always interested in web design, programming and marketing. After positions in GIS data analysis and transportation planning, Chris found a way to channel his love for web development by working for a robotics e-commerce company and was a lead developer for a web site design shop. He also started to pick up consulting gigs for companies that needed help in web languages or database driven applications. He broke into the marketing scene after managing over half a million in annual PPC spend for an interactive marketing agency, and now oversees all marketing for a mobile advertising network where he helps drive 100-200% growth a year. He is also well versed in the art of affiliate marketing and SEO.
Whenever he’s not launching large marketing campaigns or diving into complex pieces of code, Chris views the world through his camera lens.
